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Shazir Mucklai, CEO of Omega IR Advisory & Imperium Group Elevate Brands, Detail By Detail

When you think of the company Apple, what do you think of?

Apple is the largest and most successful technology company on earth. While many would say that Microsoft builds better technology, in addition to arguing for companies like Samsung and others, Apple has simply dominated the technology space for the past 20 years, with no signs of slowing down.

What has made the Apple brand so unique and powerful?

Shazir Mucklai says, “Many experts point to Apple’s unrelenting commitment to customer experience and the user experience of working with a phone or computer. Many believe that Apple’s products are more visually appealing and aesthetically pleasing than others on the market.” 

Apple spends billions of dollars each year on marketing, and puts together tremendous advertising campaigns that focus on how Apple can fit into people’s lives and create a sense of fun and adventure.

Whatever is behind the science of Apple’s branding, it has worked quite well, detail for detail.

Omega Advisory, led by Shazir Mucklai, is at the forefront of helping emerging and established brands build, protect, and enhance their reputation and perception by the public. Imperium is at the center of the science of brand-building, and has engineered this kind of work for clients across the world.

But what goes into building a brand in the first place?

Building a brand is about the kind of emotional connection that an audience has with you in a matter of milliseconds, whether good or bad. Legendary brands like Coca-Cola, Apple, and Toyota all have labored with intense precision over the years to cultivate their image and ability to be perceived well by a scrutinizing public. And they’ve succeeded for a number of reasons.

First, they are very clear about who they are and what they care about. Coca-Cola is clear that they care about happiness, celebration, and the joy of life, made possible by a great tasting soda. Apple is clear that it cares about user experience, about simplicity and ease-of-use, about fun, and about making life easier. Toyota is clear that it cares about safety, dependability, and trustworthy engineering.

Second, these brands are consistent. In advertising campaign after advertising campaign, their message is the same and doesn’t deviate too far from their particular brand standards. When an apple commercial comes on, or when you read a Toyota advertisement in a magazine, you know what you are going to get.

Third, these brands do an excellent job at staying constantly in front of the public. Not only are they clear and consistent with their message, but they are constantly before people to maintain a connection with a public audience.

Omega Advisory is among the leading experts at helping individuals and companies establish their brand, promote their brand, cultivate their brand over time, and build consistent, powerful messaging in line with the biggest brands in the world.

If you’re wanting to connect with the world, your dreams and intentions and skills can only go as far as the world’s ability to perceive them. Thankfully, there are experts who’ve engineered  this process down to a science!

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